Translation by Thuy Dinh
Ho Chi Minh City University of Education has just organised a workshop on Applied Cultural Linguistics and implications for multidisciplinary research, featuring Professor Farzad Sharifian, Associate Dean of the Faculty of Arts and Director of the Language and Society Center from Monash University as the honoured keynote speaker. He is world famous as a pioneer of Cultural Linguistics, and the founder of the EIL program at the university.
At the workshop Prof. Farzad Sharifian presented the theoretical framework of cultural conceptualisations, emphasizing the close link between language and cultural conceptualisations and giving an overview of the development of Cultural Linguistics rooted in anthropology.
Professor also addressed very significant implications of Cultural Linguistics for many fields nowadays including modern mass media. As he said, “Vietnam is a country in the Asian continent, as such it is very important to understand cultures of other Asian countries, especially the Southeast Asian cultures. Modern mass media plays the significant role in facilitating cultural understanding and intercultural communication. Therefore, Vietnam mass media should have some English programs for foreigners, which aim to introduce Vietnamese culture to the world”
Associate Professor Bui Manh Hung, Vice Dean of the Department of Literature, HCMC University of Education said, ” in today’s context, Vietnam is getting closer to other Southeast Asian countries; therefore, as Professor Farzad stressed, it is essential to make Southeast Asian cultures accessible to the Vietnamese community and vice versa. And the Vietnam mass media in such a setting performs the key role in promoting the mutual understanding. I therefore strongly believe that research in Cultural Linguistics is urgently needed, especially for implications for the mass media of Vietnam”
The presentation by the world famous scholar, Professor Farzad Sharifian is very remarkable, creating great opportunities for professional development and generating further research orientation among not only the university staff but also numerous researchers all over the country.
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