Research

  • Advertising creativity and new media study: call for participants

    Advertising art directors and copywriters are invited to take part in a Monash University study that examines the conditions that shape advertising creativity.

    The research project is part of a PhD thesis that considers the use of new media technologies by advertising creatives.

    Each participant will be asked to take part in a research interview that will take approximately 50 minutes to complete.

    All information will be gathered or analysed in such a way as to preserve the anonymity of research interview participants.

    A summary of research findings of what will be Australia’s first investigation into the use of new media technologies by advertising creatives will be provided to participants.

    Ten interviews have been done to date with participants telling me that they have enjoyed the experience of talking about their craft and even thinking a little differently about their practice.

    If you are able to take part in this study please contact Richie via richie.barker@monash.edu or 03 9904 7197.