Sally Allard is the Senior Editor in the Monash Arts Marketing, Communications and Future Students.
I work with academics to get them thinking about how to be strategic with their online presence, and how to make blogs work for them.
Find out more about how to enhance your online presence:
- Online dating for researchers? A new way for researchers to match their research interests with potential collaboratorsHow do early career researchers build their research collaboration networks, and how do established researchers connect with new talent? “Piirus” is an exciting new initiative ... Read more
- Spending a small amount of time tweaking your post to be useful to your target audience in its structure, and in the transaction it offers, ... Read more
- The mobile content revolution has changed the way people access information and this challenges traditional concepts of how websites work with focus now shifting to ... Read more
- Casting a wider net: blog posts can help connect research with industry partners and cross-disciplinary collaboratorsOpportunities for collaboration and public engagement are falling by the wayside because scholarly article abstracts are written for the narrow audience within that discipline. Creating ... Read more
- Starting a conversation: Sarah Pasfield-Neofitou talks about fostering thinking and building online engagementThe Arts Online Presence Team has been working with Monash Arts Academics to develop the Advanced Online Academics program. This is the second interview in the series ... Read more
- Engaging with a wider audience: Sharon Pickering talks about the Arts Advanced Online Presence ProgramThe Arts Online Presence Team has been working with Monash Arts Academics to develop the Advanced Online Academics program. This is the first in a ... Read more
- Starting a blog can feel like a big step into the unknown: there are often concerns about workload, audience, and usefulness. In this article I ... Read more
- Keeping your audience in mind will help you with what you say, and how you say it, when writing for online and mobile audiences. The ... Read more
- Understanding how “posts” work as discrete, standalone, content offerings in a fragmented, heterogeneous, content ecosystem, helps us to make strategic posts that get picked up by ... Read more
- In the process of writing online articles I often discover what it is I am trying to say, and to who. It is only by dipping ... Read more
- Make your online article more readable, and your reader much happier, simply by using the paragraph return…. liberally. This is called “chunking” by Sally Allard It’s not chunky ... Read more
- A link in an online article takes your reader away from your article, so make it count. Ad hoc links break the flow, however well crafted ... Read more